3 Important Tips for Online Shopping
Like it or not online shopping is here to stay and if you plan on jumping on this bandwagon, be sure that you have done your homework. A little effort on the net can give you valuable results and options in terms of brands, prices and terms of purchase. Follow these tips to make the experience easy, safe and enjoyable and profitable.
1. Compare, compare and compare
Online shopping is similar to shopping in an actual store so don’t be impulsive. Take the time to compare products and prices in different sites, surf around for the best deals and make sure to read the fine print. Use websites such as Shopzilla, Pricegrabber etc for price comparisons and customer reviews.
2. Discount codes
Most people don’t know that they can get major discounts on most shopping websites. The secret is to look for discount codes or “coupons” If you clip coupons or buy one get one free tags from magazines from newspapers and magazines then you will be surprised to find out that the same concept applies to online shopping. Be patient and dig around. Some sites display their discount codes openly and for others you can refer to sites such as Couponcabin, CouponMom etc.
3. Safe and secure
You won’t just leave your wallet anywhere in the mall or a store. Be careful about where you leave your credit card details online. Always shop from a secure, known site, don’t make purchases from computers in internet café’s or other public computers. Most importantly, make sure you check your credit card statements on a regular basis to ensure that the amount deducted was correct.
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Online Shopping Becoming a Trend u
With the advancement of technology online shopping has also evolved to a great extent. The popularity of shopping online has increased in recent few years. According to a report by Journal of Electronic Commerce, the high education rate, high income and increased exposure to technology are the factors which have contributed towards the growth of online shopping among people. If we look at the trends of online shopping we will find that initially young men or people with very high income used to shop online but now this profile has completely changed and the target audience has widened including women, students and middle income group people.
Most people prefer to shop online as it saves huge amount of time and they can easily go through the entire inventory without any mess and chaos that they face in physical stores. There are number of options through which customer can pay once he/she has selected a product online which includes credit cards, debit cards, cheque, cash on delivery etc. The mode of charging a customer for online transaction depends on site to site. Some websites have their shopping cart software through which customers can add single or multiple items to buy and can know the total cost of purchase at a single click.
There are many websites available online which provides coupons or vouchers at discounted rates for online shoppers so as to attract more and more number of customers. Many websites are also providing fresh deals daily on restaurants, spas, movie tickets, electronic gadgets, fashion accessories, clothes, footwear and much more. The customers are finding these sites very interesting because of discounts available at these websites they are able to save huge amount of money. Online retailers are also happy as good amount of traffic is coming towards their websites due to which they are making good sales.
If you want to be updated about a new deal daily you can do some research work and once you find out a good website, you can subscribe it so that you don’t miss any deal. The business model of providing new deal daily is becoming very popular in India. With new product available everyday on website at discounted rates is enticing people to come on site at daily basis to check for a new deal every day.
With the deals and discounts available, more and more number of people are engaging in Online shopping. The main benefit of shopping online is that you can compare products and prices of different vendors online at same time and order things as per your likings plus you don’t have to worry about traffic jams on roads or long queues at stores. Another benefit is that the online shopping has no time constraint i.e. you can buy anything at your own comfort and at the time which suits you. Apart from these benefits you can also avail coupons, promo codes and avail discounts while shopping online. So it won’t be wrong to say that online shopping is becoming trend these days.
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The Expectations of Online Shopping
Online shopping is going to blast. Nowadays retailers are adding in-store pickup, offer free shipping and experiment with social media. It is getting difficult to say who is pure internet retailer and who are bricks and mortar shops with online portals. All of them are reformulating how we will shop online in the future: via a mobile device, tablet computer, in store kiosk, etc.
New legislation might be required in order to protect the customers but this will also affect negatively online shopping. Internet retailers would have to collect sales tax. We will talk about legislation latter on in this article.
However, more and more traditional retailers are going for online selling. L.L Bean launched free shipping on all items, Macy’s offers free shipping on purchases of $99 or more, Walmart bought social media platform Kosmix in order to build their online business and Toys R Us purchased a new distribution center to support internet sales.
More and more retailers will implement in-store pick up. Walmart started already by offering in-store pick up for orders placed online. Sears and Kmart are testing home delivery. Farm Stores in Florida offer their shoppers to order groceries online and pick up at a drive through. Some smaller stores might even open designated pick up locations for goods ordered online (example Chronodrive).
Nowadays people who own a smart phone can use applications that allow them to do price comparisons or use coupons to purchase online. But we are just getting started with this type of technology.
New applications allow customers to upload video clips modeling new cloths or using a new purchase. This is a new feature but will definitely pick up quickly.
What about the power of social network like Facebook and Twitter? As a consumer you are able to “like” or follow a favorite retailer and get discount on deals. For example 12 million consumers “like” Victoria’s Secret on Facebook as of March 2011.
Jim Okamura (managing partner at Okamura Consulting) says that social shopping is just getting started. He mentions that Facebook offers good return on investment. However there are still lots of retailers that have not taken this advantage yet.
Online shopping is also going to help a lot of small niche online retailers. Via international or cross border e-commerce, they are now doing 10-20% of their sales outside their own country (example SousVideSupreme, Zara, Top Shop and StyleTrek).
There are nowadays more and more sites that cut through the din of so many sites and bring consumers only the information they are interested in: Dealnews, ConsumerSearch, Brad’s Deals and My Shopping Genie. There are sites you can use to find coupon codes, and possibly to make money while shopping online. There are also a variety of websites you may utilize to earn “points” or “bucks”. You can accrue these points and bucks and “cash them in” for goodies such as gift cards, real cash, accessories, electronics, so on and so forth (Swag Bucks).
A great advantage for consumers of online shopping is that as it becomes easier to compare prices (via My Shopping Genie for example) stores will be forced to create better experiences with better sales staff and items hard to find anywhere else.
In an article from April 2011 it was revealed that China shut down 410 websites involved in copyright violations and counterfeiting in the first 3 months of 2010. This is a sign that governments are now trying to interfere in legitimating online sales and making it safe for online shoppers. China’s online shopping has been booming (iResearch analysis). China has more than 450 million internet users, being the world’s largest. China’s online shopping transaction volume jumped 89.4 % year on year. About 148 million customers purchased goods or services online in 2010. China’s online economy grew rapidly in the first quarter of 2011, mainly driven by the development of e-commerce and mobile internet. Due to this increase in online shopping, local Chinese authorities are placing more emphasis on monitoring online shops.
Another example is Malaysia. Malaysians spent $739millions shopping online last year according to a survey released by PayPal. The PayPal’s growth in Malaysia last year was the strongest in the region Asia and India at 70%. The biggest percentage of online retail purchases are made on local websites. However the USA is the most popular country Malaysians bought from.
As we mentioned above, governments are now trying to make the online shopping safer for the customers.
In an article from ABC News from April this year, it is stated that the White House has developed a plan named the National Strategy for Trusted Identities in Cyberspace (NSTIC) in order to fight online identity theft. The idea of this plan is to consolidate internet logins, kind of “Connect” for online shopping with the government’s mark of approval. Furthermore better security will encourage consumers and financial services companies to embrace payments through smartphones. The supporters of this system pointed out that the program would be voluntary. However there are pros and cons regarding this topic. The customers may benefit from these type of legislations but there are also disadvantages to it.
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